I don’t know what I want to be when I grow up, a writer? A quilter? An inspirational speaker? I can’t decide so I’m all three at the moment.What do all three of those activities have in common?
They all need an audience.
Writers need readers. Quilters need others to enjoy their quilts and quilting. Speakers need someone to listen to their words.
How do we find our audiences? That’s what Marketing Monday is all about. Sharing ways to attract our audience, whatever field they’re in.
Writers need to sell books, right? Why write something if no one is going to read it? A quilter sells quilts, quilting services, or other quilted items. Inspirational speakers need an audience.
One way to locate and acquire customers is with a give-away.
It doesn’t have to be a large spectacular give-away, On the Go Quilting and I are both giving away Mug Rugs with a little extra thrown in. Marcia’s Crafty Sewing is giving away $40 off her quilting services AND your choice of batting or backing fabric. Others are giving away kits, finished projects, and products from manufacturers. To get in on all the spectacular quilting giveaways check out the Quilting Gallery’s list of participants.
I know what my writer friends are thinking, “great, but I don’t sew and have nothing a quilter or sewist would want. Besides, they aren’t my audience. What about me?”
Writers can have give-aways too. You can give your writing away by guest posting on a someone else’s blog. Susan Case did that last week on Mommy With A Selective Memory. By posting on other blogs you introduce new readers to your work. Other authors have blog tours and give away copies of their books.
Using the social media of your choice, Twitter, Facebook, LinkedIn, Plurk, Google+, a personal blog, or any of the other social media outlets, and offering a give away you will attract potential customers. Not everyone who stops by will stay, and not everyone who stays will buy your product, but they will help you get the word out by telling others about you.
After all, the last time you went in the grocery store did you buy everything on the shelves? Of course not, but you were in the store, you saw the products, you may purchase them sometime in the future. It’s the same with what we’re selling, whether it’s a story or article, a whole book, fabric, pattern, or sewing tool, by offering the give away we attract potential customers.