Attracting an Audience, Monday Marketing

I don’t know what I want to be when I grow up, a writer? A quilter? An inspirational speaker? I can’t decide so I’m all three at the moment.What do all three of those activities have in common?

They all need an audience.

Writers need readers. Quilters need others to enjoy their quilts and quilting. Speakers need someone to listen to their words.

How do we find our audiences?  That’s what Marketing Monday is all about. Sharing ways to attract our audience, whatever field they’re in.

Writers need to sell books, right? Why write something if no one is going to read it? A quilter sells quilts, quilting services, or other quilted items. Inspirational speakers need an audience.

One way to locate and acquire customers is with a give-away.

It doesn’t have to be a large spectacular give-away,  On the Go Quilting and I are both giving away Mug Rugs with a little extra thrown in. Marcia’s Crafty Sewing is giving away $40 off her quilting services AND your choice of batting or backing fabric. Others are giving away kits, finished projects, and products from manufacturers. To get in on all the spectacular quilting giveaways check out the Quilting Gallery’s list of participants.

I know what my writer friends are thinking, “great, but I don’t sew and have nothing a quilter or sewist would want. Besides, they aren’t my audience. What about me?”

Writers can have give-aways too. You can give your writing away by guest posting on a someone else’s blog. Susan Case did that last week on Mommy With A Selective Memory. By posting on other blogs you introduce new readers to your work.  Other authors have blog tours and give away copies of their books.

Using the social media of your choice, Twitter, Facebook, LinkedIn, Plurk, Google+, a personal blog, or any of the other social media outlets, and offering a give away you will attract potential customers. Not everyone who stops by will stay, and not everyone who stays will buy your product, but they will help you get the word out by telling others about you.

After all, the last time you went in the grocery store did you buy everything on the shelves? Of course not, but you were in the store, you saw the products, you may purchase them sometime in the future. It’s the same with what we’re selling, whether it’s a story or article, a whole book, fabric, pattern, or sewing tool, by offering the give away we attract potential customers.

Don’t forget I’m part of the Quilting Gallery Blog Hop, leave a comment here or on the Blog Hop post to be entered in my give away.

Happy selling.

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3 thoughts on “Attracting an Audience, Monday Marketing

  1. Kelly

    Guest blogging is such a great way to meet a variety of readers. Each blogger, whether they are writer, crafter, quilter, musician, etc, all bring their own select followers to a much larger group.

    Speaking to groups also doesn’t have to be limited to just 1 genre. As a writer, I not only speak at conferences, but I’ve spoken to garden clubs (about the importance of documenting their passion), to crafters who might want to write tutorials someday. How to be concise while getting their point across. Find your passion and share it with EVERYONE! Creative Blessings and Merry Christmas!

    Reply
  2. Nita Post author

    Thanks Jackie. Sure quilts need audiences. If a quilt doesn’t have someone to sleep under it, or view and enjoy it’s presence. It’s like a five course meal and no one to eat it, it’s there but no one knows it’s there, soon it will rot away. 🙂 Thanks for all your support. Quilted blessings, Nita

    Reply
  3. Jackie King

    Hi Nita, I never thought about quilting needing an audience, but you’re right. I remember when quilting was a big social event for women, and I’m assuming that in quilting circles it still is. I’m glad you’re all three: writer, speaker and quilter. Perfect.
    Hugs,
    Jackie

    Reply

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